Product Marketing Manager
I help early-stage B2C SaaS products go from launch to real user adoption. I find why products are not working and fix it through positioning, messaging, and GTM strategy built around the user who actually needs what you built.
Your product is live, traffic exists, but users arrive and leave without converting. The messaging is not landing.
I identify the gap between what you say and what your user actually needs to hear, then rebuild the narrative around one clear outcome.
Users sign up but never reach the moment where your product proves its value. Onboarding is leaking retention before it starts.
I map the drop-off, find the friction point, and redesign the onboarding flow and in-product messaging to guide users to their first win faster.
Users try the product, maybe even pay once, but they do not come back. The product is not building habit or communicating ongoing value.
I diagnose behavioral patterns, then build a retention messaging strategy that keeps users engaged and makes churning feel like a loss.
A platform helping users discover nearby restaurants and bukas, plan meals, and engage with a foodie community.
Users were arriving but dropping at the point of decision. The issue was not reach, it was clarity. I identified misalignment between acquisition messaging and actual product value, then reworked the narrative to communicate one core outcome. That shift drove a 12% lift in landing page conversion and made the GTM motion meaningfully more efficient.
A cross-denominational AI Ministry Intelligence Platform for pastors, cell leaders, and believers.
At pre-launch, NPS feedback and beta interviews revealed recurring friction around value clarity and onboarding flow. I translated those insights into messaging updates across the onboarding experience, guiding users toward core value faster. The result was a +14 point NPS increase and measurable improvement in content engagement.
Defining precisely how a brand shows up in market. Building message hierarchies that communicate one clear outcome to the right person.
Designing the full launch motion — ICP definition, channel selection, sequencing, and success metrics — for early-stage product entries.
Mapping user journeys to find where value breaks down, then redesigning onboarding and messaging to drive users to the first meaningful moment faster.
Moving beyond demographics into behavioral and situational clarity. Defining the customer whose problem your product actually solves at this stage.
Systematic analysis of market players to surface positioning gaps, differentiation opportunities, and defensible angles your product can own.
Diagnosing churn signals from behavioral and NPS data, then building messaging and engagement mechanics that make staying feel like the obvious choice.
Bringing products to life through narratives that connect features to outcomes and turn prospects into users.
Products don't fail because they're bad. They fail because they're misunderstood. Great product marketing isn't about saying more, it's about saying the right thing, to the right people, at the right time, and proving it works.
Common questions