Available · Remote

Product & Growth Marketing

Most products don't fail because they're poorly built. They fail because users never understand why they matter. I uncover what's stopping a product from attracting, activating, and converting the right customers, then solve it through positioning, messaging, and go-to-market strategy built around the people who actually need what you've built.

I work across the full product lifecycle, from launch and adoption to activation, conversion, and retention, using strategic content, high-converting funnels, and lifecycle marketing to turn product value into measurable business growth.

The outcome isn't just awareness. It is products people adopt, customers who stay, and revenue that grows.

2+
Products Launched
7k+
Users Activated
22%
LP Conversion Gain
Get in Touch → View Resume
Chibuike Nweke
Diagnostic Focus

What I fix

01
Unclear Positioning

Your product is live, traffic exists, but users arrive and leave without converting. The messaging is not landing.

I identify the gap between what you say and what your user actually needs to hear, then rebuild the narrative around one clear outcome.

02
Weak Activation

Users sign up but never reach the moment where your product proves its value. Onboarding is leaking retention before it starts.

I map the drop-off, find the friction point, and redesign the onboarding flow and in-product messaging to guide users to their first win faster.

03
Leaking Retention

Users try the product, maybe even pay once, but they do not come back. The product is not building habit or communicating ongoing value.

I diagnose behavioral patterns, then build a retention messaging strategy that keeps users engaged and makes churning feel like a loss.

Live Products

Real Work. Real Results.

Food Discovery
LocalBuka

A platform helping users discover nearby restaurants and bukas, plan meals, and engage with a foodie community.

Problem
Users were reaching the landing page but not converting because the messaging didn't clearly communicate the product's value.
Key Activities
  • Conducted 50+ user interviews to uncover messaging gaps and customer pain points.
  • Repositioned messaging from feature-led to outcome-driven.
  • Led GTM research across three launch phases to refine positioning and launch strategy.
  • Aligned product and marketing teams around a unified messaging framework and launch assets.
Key Results
  • Increased landing page conversion by 12%.
  • Improved campaign click-through rate by 18%.
  • Delivered 5+ launch assets with consistent messaging that strengthened GTM execution.
12%
LP Conversion
18%
Campaign CTR
5+
Launch Assets
View Live →
Ministry Tech
Bereah

A cross-denominational AI Ministry Intelligence Platform for pastors, cell leaders, and believers.

Problem
The product was preparing for launch without validated market insights, clear positioning, or a go-to-market strategy grounded in customer needs. Early beta interviews and NPS feedback also revealed gaps in value clarity and onboarding that could limit adoption.
Key Activities
  • Synthesized beta feedback to uncover value clarity and onboarding gaps.
  • Refined product positioning and onboarding messaging.
  • Led the product launch strategy, success metrics, and a 120-day pre-launch and launch content plan.
  • Built early-stage growth and continuous feedback systems.
Key Results
  • Increased NPS by +14 points.
  • Reduced acquisition page drop-off by 10%.
  • Improved launch content engagement by 34%.
  • Led a product launch that acquired 800+ users in the first month.
+14
NPS Points
10%
Drop-off Cut
800+
Users Month 1
34%
Content Engagement
Bereah Launch One-pager View Live →
Deep Dives

Case Studies

PetMatch
Niche-based dating app for pet lovers seeking meaningful connections
PetMatch: Product Development
Full product development cycle from user research and PRD through UX design, prioritization, and GTM execution.
User Research GTM Competitor Analysis Positioning
View
PetMatch: Go-To-Market Strategy
Launching and scaling through strategic positioning, user acquisition, and growth experimentation.
GTM Planning Positioning Messaging Pricing
View
PetMatch: Competitive Intelligence
Detailed competitive analysis against direct and indirect competitors in the niche dating and pet-lover social space.
Competitive Analysis Market Gaps ICP Definition
View
UniPlug
Campus peer-service marketplace connecting Nigerian university students
UniPlug: Product Development
End-to-end product build for Nigeria's first campus peer-service marketplace, from concept to launch-ready state.
User Research GTM Competitor Analysis
View
UniPlug: Positioning and Messaging
Proposed positioning and messaging strategy for UniPlug's MVP launch phase targeting a single Nigerian university campus, using the Geoffrey Moore framework.
Positioning Messaging Audience Segmentation
View
UniPlug: Launch Asset Suite
From strategy to execution — a print and digital launch package for Nigeria's campus peer-service marketplace.
VoC Integration Messaging Hierarchy Launch Asset Execution
One-Pager Motion Video
uLesson
Nigerian EdTech platform for K-12 learning
Improving Free-to-Paid Conversion by Optimizing the Free Trial Experience
Identified 5 critical activation failure points in the trial journey through qualitative research across five Nigerian cities to address a leaky conversion funnel from free to paid. Based on these insights, I engineered a product strategy and a flexible pricing model designed to drive up to 20% lift in conversion.
GTM Conversion Strategy User Research Funnel Analysis
View
Capabilities

What I Bring

◎
Positioning & Messaging
Defining precisely how a product shows up in market. Building message hierarchies that communicate one clear outcome.
↗
Go-To-Market Strategy
Designing the full launch process — ICP, channels, sequencing, and success metrics — for early-stage product entries.
⚡
Activation & Conversion
Mapping journeys to find where value breaks down, then redesigning onboarding and messaging for the first value.
◎
ICP Definition
Moving beyond demographics into behavioral clarity. Defining the customer whose problem your product solves now.
◈
Competitive Intelligence
Systematic analysis of market players to surface positioning gaps and defensible angles your product can own.
↻
Retention Strategy
Diagnosing churn from behavioral and NPS data, then building messaging that makes staying the obvious choice.
✎
Storytelling
Bringing products to life through narratives that connect features to outcomes and turn prospects into users.
⇆
A/B Testing
Designing controlled experiments on messaging, pricing, and onboarding to isolate what moves conversion metrics.
Stack

Tools I Use

Canva Figma Miro Microsoft 365 Slack Google Analytics MailerLite Visualping SurveyMonkey Notion Claude OpenAI
Credentials

Certifications

Product Launch Micro-Certification
Product School · 2026
→
Product Analytics Certified
Pendo · 2025
→
Scrum Master Certification
Agile Enterprise Coach, London · 2025
→
Scrum Fundamentals Certified (SFC)
ScrumStudy · 2025
→
Products don't fail because they're bad. They fail because they're misunderstood. Great product marketing isn't about saying more — it's about saying the right thing, to the right people, at the right time, and proving it works.
Common Questions

You've got questions?
I've got answers.

It starts with research — understanding your users, their switching triggers, and why they chose you or didn't. From there I build the ICP, define positioning, and create messaging that maps to the buying journey. Then execution: landing pages, launch sequences, onboarding copy, content calendars. Everything runs through data. I track what converts and cut what doesn't.
No. Early-stage is where I started, but the work translates well to established teams too. Repositioning a product that's stalled, launching a new feature into an existing market, scaling GTM from a single channel — these problems show up at every stage. The tools are the same, the stakes just shift.
Both. I build the strategy and then execute it — copy, campaign structure, content calendars, onboarding sequences. I collaborate with your design and dev teams where needed. You don't need to hire separately for thinking and doing.
It depends on what stage you're in. Awareness plays get measured by reach and share of voice. Acquisition by sign-up rate and cost per lead. Activation by how many users complete the key action in the first session. Retention by engagement and churn. I set the KPIs before I start, not after, so we're aligned on what success looks like.
PMM sits at the intersection of product, sales, and the customer. Upstream positioning reduces unqualified leads — your sales team stops pitching to the wrong people. The right message converts without inflating ad spend. Strong onboarding copy lifts activation, and activation is the strongest predictor of retention. That compounds into revenue. It's not magic — it's leverage applied at the right point.
Yes. I take on project-based work, retainers, and select full-time roles depending on the fit. If you have a positioning problem, a launch coming up, or a GTM motion that isn't converting — reach out via the contact section below and we'll figure out if there's a fit.
Open To

Let's Work Together

Remote PMM roles (entry to mid-level)
Freelance and contract engagements
GTM and positioning consulting for African startups
Email
Send me a message
→
LinkedIn
Connect with me
→
Resume
Download PDF
→